Swizz Beatz Ventures Into K-Pop: ‘I Want To Introduce It To The West’ Featured

Swizz Beatz Ventures Into K-Pop: ‘I Want To Introduce It To The West’


Swizzy always has his eye on the next big thing. Recently, the mogul ventured to South Korea and partnered with O & Media to help bring K-Pop artists to the states and vice versa. He spoke at a press conference in SK on his new project. (props Big Homie)

“I found that Korean Pop Music is a new expression and the world is open to new things. And I think that right now K-Pop in Korea is leading in that area. I would love to be that one to introduce it to the West,” said Swizz. “The biggest thing about K-Pop is how much its elevated to the next level. Geniuses like Kanye West and others that are smart enough to work with K-Pop groups understand that music is universal. I believe in leadership and setting the pace. I like to be the first.

Swizzy also bigged up Korean acts Kara, 2ne1, BOA and think they have bright futures globally. Other big K-Pop girl groups like Wonder Girls and Girls Generation have already began crossing over to the states.

Previously, Kanye West worked with K-Pop group/boyband, JYJ… watch the music video after the jump…


JYJ “Ayy Girl” (Feat. Kanye West and Malik Yusef) [

Meanwhile, my Korean-American homies from Queens drop sh*t like this…

With his debut album Fake It Til You Naked getting bedrooms wetter than Netherlands beyond the five boroughs, Queens-bred rapper, and all-around weirdo, Rekstizzy unveils a mind-enticing visual for his single “Drunk Dial.” Offering a twisted vision taken straight out of Rek’s psyche, the video attempts to capture an evening of drunken escapade, which involves an adult toyshop, karaoke room, and a dusty motel bedroom. Followed by a never-before-done representation of Flushing, Queen’s symbolic locale in the most outlandish fashion imaginable, the music video stands as a testament to the rapper’s perversity, realistic outlook, and rawness.

Related: Swizz Beatz On His Reebok Creative Director Role: “This Puts Me Up There With The Marc Jacobs and Karl Lagerfelds”
Swizz Beatz Appointed VP of Creative Design for Lotus Cars
Kanye West performs at Naksan Beach in South Korea

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